The Dominartistâ„¢ began as a 2-year performance artwork.
The artist, known only as Dominartistâ„¢, took on the identity of a dominatrix in order to explore the feminine icon and the unstable balance between female reverence and the socio-sexual shaming of women. The Dominartistâ„¢ sought to explore ideas of 'gender fusion' and 'gender fluidity' and if identifiable gender traits could be appropriated and used to exploit positions of power or submission.
Within the landscape of sex work, the Dominartistâ„¢ observed how guilt and reputation intertwine with the female idea of self, how those ideas of self are actively and consistently engaging with memories and hopes from childhood, and how they are plagued by echos or ghosts of personal disappointment in feminine activities.
These observations were source materials for installations and artworks in the gallery exhibition entitled SHAME. The Dominartistâ„¢ observed how power is enabled or disabled by myth and legend and if it can be sustained beyond the confines of the image, especially when it is created, preserved or shifted within the paradigm of social media and the internet. The culmination of the performance is an exhibition and book cataloging artworks for public engagement.
With the arts funding from the Future's Venture Foundation, the Dominartistâ„¢ was able to create a substantial body of work during lockdown. With the use of the software, equipment and funding for five years of internet space, the artist created an exciting interactive multimedia platform loosely divided into genres of literature, film and music.
Several interactive exhibition spaces hosted through our partners Kunstmatrix in Germany.
An online print shop with our partners at Printful.
A book published through our partners at Amazon and KDP publishing.
A fully functioning multimedia website hosted by WIX featuring our feminist cinema channels and blog
Our podcast station streamed via our partners at Spreaker.
Other partners include secondary sharing and hosting platforms, iTunes, Spotify and around fifty other global partners who host and stream the Dominartistâ„¢ soundtracks, compositions and podcasts.
The Dominartistâ„¢ uses commercial advertising, eventually, the business model will generate funding for the streaming costs allowing the project to break even within five years of the online project. This would mean that the platform would become self-funding and continue to exist after the five years supported by Future's Venture.
The nature of the website is such that although the exhibition has reached completion, as an online endeavour it can continue to grow. This organic growth, with the spawning of new ideas, new artworks and new interactive technologies, has started already.
Future's Venture family and interested journalists can request a free VIP membership to the new Dominartistâ„¢ Cinema allowing them to stay up to date with news and watch the weekly films for free.
